At what point should you decide to let a
client go?
Most professional relationships often have
their ups and downs, but when the lows start to outweigh the highs, it's time
to reconsider whether or not the relationship should continue.
When somebody comes to you for SEO help, you
want to do exactly that – help them. Sometimes, things don’t always work out as
planned, and the dream client becomes a nightmare.
Here are 4 types of client that you should
think about cutting ties with:
1. The
Blamer
Whether the client likes it or not, SEO is a team effort and requires some work on their part. You can help them get to where they want to be, but it requires them to play their part, too. There's no way you can work your magic if your client doesn't follow your instructions or second guesses your procedures, or simply doesn't do (or worse – only half-heartedly does) what's been asked of them to make the project a success. No matter how much you try provide your SEO help, they just won't play ball. Cut ties and move on.
2. The
'Value' Seeker
While many clients associate cost with value,
some see your fees as an expense rather than an investment. They might complain
about the cost or ask for discounts. Or, they might add more to the project and
expect the cost to stay the same.
You're providing your SEO help and expertise
at a price that's fair for both parties, and they're trying to take advantage.
They simply don't see the value you're providing. Drop this type of client and
find someone who will gladly invest in your services.
3. The Bully
The majority of
clients you encounter most likely conduct themselves in a professional manner. However, there are those that don't see you as an equal in your professional
relationship and tend to abuse their 'power'. This can range from talking down
to you, to law case-worthy antics.
It may sometimes feel as though you're
trapped in a situation and that you should put up with it. Don't. No amount of
money is worth being treated like something your client stepped in. Take your SEO help, knowledge and expertise to someone who'll treat you like a human
being.
4. The
Stress Causer
You may already know
this type of client. You hear your phone ringing, see their name on the screen, and your heart sinks. When they email, you feel your blood pressure rising at
the sight of their name. You feel as though all of your energy is directed at
making them happy, but it's never enough.
You want to offer them SEO help, but
everything they say or do stresses you out. Cut this type of client out of your
life and focus your energy on working with people you enjoy working with.
Working with clients
we get on well with allows us to produce our best work – the quality of work a quality client deserves. On the other hand, nightmare clients affect our work,
which leads to a perpetual cycle of stress and negativity.
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